Position Purpose:
We’re looking for a passionate and experienced copywriter, blogger and social media guru who can effectively write about small business and social media/online communities.
Accountabilities:
You would be responsible for passionately transferring your love of small business and social media to our customers through the creation of daily blog posts, weekly and monthly newsletters, and creative and thoughtful writing of white papers, sales collateral, how-to articles, and engaging web content. You must be business savvy, a strong writer with a love for small business. Additional responsibilities include writing/developing effective sales collateral (e-mail newsletters, follow up e-mails, informational documents, etc.) that highlight topics and trends surrounding online communities and social media, and participating with the larger team in developing effective strategies to use social media tools to drive member acquisition and engagement.
Blogs and Social Media
- Maintain the day-to-day operation of our blog (http://startup.partnerup.com), including writing relevant and engaging posts for our small business audience, and writing a new blog about our enterprise solutions ( http://corporate.partnerup.com ).
- Grow awareness of PartnerUp through social media tools: develop relationships with the social media and small business blog influencers, increase awareness of the PartnerUp brand and create grass roots buzz/conversations about what we are doing to help small business; contribute and execute new ideas for our social media outreach strategy and assist in other social media roles and support as needed.
- Get involved in the PartnerUp.com community to help members with their small business problems and deepen their engagement with the site.
- Maintain day-to-day media monitoring (blogs and mainstream media) and be the voice of PartnerUp, posting helpful/relevant comments.
- You will also be expected to help increase traffic to our blog as well as broaden our media coverage through building/maintaining relationships with industry bloggers.
Public Relations
- Work with our public relations team and coordinate public relations efforts.
- Conceive and execute interesting, informative PR strategies including events and speaking engagements that reach key influencers in the blogosphere, social media, small business and advertising industries.
- Develop strategies that support acquisition and retention or web traffic and member growth.
Other Writing Projects
- Assist in any additional copywriting needs that our sales and community teams have on an ongoing basis.
- Write white papers about social media and write copy for other collateral and web properties to be used as sales tools.
- Write articles and other engaging content for our small business audience as well as our enterprise audience to get them engaged in the power of PartnerUp.
- Other related projects as assigned.
