| Manager-Online Marketing (Social Media) |
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| Written by Joe Rueckert |
| Monday, 14 September 2009 |
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Company Name
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Ameriprise Financial
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Position Type
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Full-time
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Work Remotely
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No
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Job Location
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Minneapolis, MN
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Job Description
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This position will manage and implement social marketing strategies in conjunction with internal business partners and/or advisors and/or ameriprise.com and/or riversource.com properties. This position will report to the Director of Online Marketing.
If you have blog, twitter account or other public profiles you'd like to share, please list in your resume or cover letter.
The Manager, Online Marketing will:
*Provide subject matter expertise on emerging technologies such as social media and mobile marketing.
*Translate business strategy into applicable interactive experiences that drive business results and meet business and user goals. This includes, but is not limited to, developing programs that are compliant with internal policies.
*Be the primary Interactive Marketing point of contact for assigned key initiatives working cross-organizationally to identify possible solutions and gain buy-in from all key stakeholders on the recommended solution.
*Be highly motivated, able to manage multiple priorities concurrently.
*Oversee and manage program and project development from definition through delivery including identifying key success measures.
*Manage program cost, scope and schedule.
*Develop and deliver ongoing communications to ensure all stakeholders are informed about project status and measures of success. |
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| About Ameriprise |
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You give more, you want more
You've worked hard and now you're looking for a career that's as rewarding as it is
challenging. Ameriprise Financial is a great place to find just that. With our corporate
headquarters in Minneapolis and offices nationwide, we're America's largest financial
planning company¹ yet we're also a supportive nationwide family of financial
professionals. We're proud to be ranked as one of the "Best Places to Launch a Career"
by BusinessWeek magazine.²
You provide the initiative; we provide the support to help you succeed. Thrive in our
diverse and inclusive environment with award-winning training,³ career development and
360° support guided by accessible leaders. If you're talented, driven, and ready to join a
team of professionals who work every day to help their clients plan for and achieve their
dreams, you're ready for a career at Ameriprise Financial.
Ameriprise Financial is an equal opportunity employer.
¹ Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of Dec. 31, 2008, and the number of CFP® professionals documented by the Certified Financial Planner Board of Standards, Inc.
² BusinessWeek magazine, September 4, 2008.
³ DALBAR Financial Intermediary Post-Sale Service Award 2007. |
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Job Requirements
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*Experience working with various forms of social media properties such as Twitter or Facebook for commercial use for brands. You must display practical application of social technologies to core business objectives.
*Experience with social listening tools such as TNS Cymfony, Nielson Buzzmetrics, Radian6, etc.
*Familiarity with mobile landscape including devices, apps and mobile marketing campaigns.
*Exceptional interpersonal skills with proven success building relationships across all levels, internally and externally, including influencing senior decision makers throughout the organization.
*Experience in regulated industries (financial services, healthcare, pharma) a plus.
*Ability to work pro-actively in a highly ambiguous and rapidly changing environment.
*Project management & leadership skills with a proven track record of implementing innovative solutions.
*5 - 7 years experience with interactive marketing, technology or design.
*Demonstrated ability to prioritize, work independently and manage multiple tasks.
*Bachelor's degree required, MBA desirable.
JCODE:23923
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How/Where to Apply:
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| Last update (Monday, 14 September 2009) |
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